There's a bit of a backlash brewing against Nike after the woman with the fastest time in the Nike Women's Marathon wasn't declared "the winner" because she wasn't among the elite group of marathon runners who start separately from the rest of the pack.
Not "the winner." It turns out that there was really no need for an elite group of runners, because no one was running an "elite" time.
"Nike has decided today to eliminate the elite group from future Nike Women's Marathons. In another system lies the data for preferred customers. How the clerk reacts in the next few seconds is the difference between profit in the bank and loss walking (in Nike tennis shoes) out the front door.
